Britt Clure, founder of Run On Media, has over 20 years of Media Planning and Buying expertise.
He's worked on the following major accounts:
Package Goods: P&G, Kraft, Gillette
Beverage: Pepsi Brands
Retail: JC Penney, USA Discounters
Automotive: Mitsubishi, Subaru, GM Saturn
QSR: Taco Bell, Pizza Hut, Church's Chicken, Twin Peaks Restaurants, Long John Silvers, Red Lobster, Olive Garden
Construction: Lennar Homes
Entertainment: Paramount Pictures, Warner Brothers, Paramount Parks
Travel: American Airlines, Continental Airlines
Military: US Air Force
In addition, he has successfully done radio sales at Katz Media Group by increasing sales 94%; digital sales at Verizon Superpages.com and software and radio ratings data sales at Arbitron Radio of which 50% of sales was pure new business.
His background in both media planning / buying and sales gives him a strong understanding of his client's needs as well as the challenges they face for driving traffic and retaining customers. He has considerable experience working with advertisers on developing and implementing effective media strategies that maximize every advertising dollar spent.
Expert Knowledge in the following Research and Software Tools:
* Quantitative Research: Nielsen TV, Cable and Radio ratings, SQAD, Kantar, Digital Media
* Qualitative Research: MRI, Simmons, Scarborough, Retail Direct, Comscore, Webtrends
* Software: eTelmar, DDS, Strata, Smart+, Tapscan, Excel, Power Point, Word, Google Adwords