Media Planning* Research / Strategy
* Flowchart Schedules * Promotional Calendar * Budget Summary |
Media Buying* Media Selection
* Negotiated Best Rates * Added Value * Media Placements * Traffic the Ads * Promotions |
Stewardship* Schedule Adjustments
* Makegoods * Optimization * Budget Revisions * Flowchart Revisions * Campaign Analysis |
Reconcilation* Confirm Invoices are Correct
* Credit Adjustments * Confirmed Final Billing * Final Campaign Analysis |