Run On Media provides services that meet your needs from short term promotional campaigns to large scale annual marketing plans.
We map out a media schedule that is based on supporting general brand campaigns to promotional events scheduled throughout the campaign week, month or year. We provide scheduling so you can see where your ads will be running; budget worksheet that allows you to see exactly your spend by month and type of media purchased; billing reconciliation; and campaign analysis. We can also traffic your creative to the vendors for you. We negotiate the best rates with the vendors and always work to secure as much added value as possible to maximize audience reach and frequency. |
ObjectivesDeveloping a media strategy starts with a deep understanding of your company's objectives and how it can be achieved. Determining budgets that match the desired sales outcome. |
Strategy & ExecutionAnalyzing audience research and collecting cost information begins the process for mapping out a media plan that supports your business during the campaign cycle. Once a plan of action is agreed upon and goal markers are set the execution process starts.
|
Stewardship & AnalysisMedia plans and buys are fluid and closely monitored throughout the campaign process. Depending on the goals set, media can be changed to better produce sales results. At the end of each campaign cycle, invoices are reconciled and audience results are analyzed to get a better understanding of response rates and media consumption.
|